Create Successful Omnichannel Campaigns
Customers respond to personally relevant and timely messages and expect a consistent experience across channels and devices. With Related Marketing Cloud you can integrate customer information from a variety of sources to gain individualized insights. Then use email, mobile, web and social channels to create engaging campaigns with higher acquisition, retention and customer loyalty.
1 - Create a Unified Profile of Each Customer
Connect all your touchpoints and unify your customer data. Our Customer Data Platform gives you a complete view of each of your customers / visitors. Increase acquisition, engagement, conversion and loyalty with personalized and timely communications and re-marketing campaigns.
2 - Create Personalized Campaign of Each Customer
Personalize your campaigns for every channel such as web site, mobile site, mobile app, and even your offline shopping experience using customer data and omni-channel interaction history.
Create personalized offers, product recommendations, targeted banners or pop-ups for your web site or dynamic e-mails for each your customer.
3 - Manage All Your Channels
Manage all your campaigns with personalized content across all digital marketing channels, including email, mobile, display, and social.
Deliver the right message, to the right person at the right time and channel.
Track and associate mobile interactions to your customer profiles. Engage with your customers wherever they are.
Enrich customer profiles with Facebook data. Extend the reach of your campaigns with dynamic, highly targeted Facebook Ads.
Improve performance on all channels with automated SMS follow-up campaigns & personalized offers
Integrate behavioral and customer data from your website to create relevant communications across channels
Ensure maximum email delivery at all scales with high-performance & 7/24 monitored scalable platform
4 - Automate Your Customer Journeys
Use our drag and drop marketing automation solution to design complex lifecycle campaigns, incorporating touches across channels, online behavior, business rules and much more.
Integrate All Customer Data
Integrate all the data you have about your customers from all sources – including online, offline and mobile.
Interact with your customers based on behavior, location or stage in the lifecycle.
Easily create and manage engaging campaigns across channels from a single easy-to-use interface.
Use everything you know about your customers to create targeted segments and deliver personalized experiences.
Deliver the right message, to the right person at the right time regardless of the channel.
Use our dashboard reporting to get measurable results of your campaigns across channels and take the appropriate actions based on returns.