Unify Your Customer Data for Better Marketing

A Customer Data Platform (CDP) can grab and connect all types of customer data from different sources such as websites, mobile apps and call centers, and unify this data into a single customer view.



Single Customer View / 360 view of Customer

Customer Data Platform (CDP) is a platform that gathers information about your customers’ behavior and demographics from a range variety of sources such as websites, mobile apps, call centers and emails. A Customer Data Platform enables data collection, profile unification, segmentation, and makes ready to be used by third-party software.



Rule Based Segmentation

Separate and customize your customer into different groups with dynamic filters.With our Customer Database Software you can create date range segments based on your customers’ behavioral and demographic information. Combine AND/OR operators with the rules.

SHOW EXAMPLE

Example 1

Users, who have checked a certain category of products in the last X days, but have not purchased any products

Example 2

Visitors, who have ordered at least X products in the last 6 months, but have less than 1 view on your mobile page

Example 3

Users, who have done a lot of shopping in the last year, but did not shop again after reaching to call center within this year



Retention Analytics

Web analytics tools are advanced in providing a report of Google Analytics acquisition; however the tools to report retention are still insufficient. Retention is becoming more and more important in the present day as the acquisition becomes more expensive. With each Retention Analytics on RMC platform, you can create many customized reports and customer data analysis, each of which informs you about the different effects of retention activities.



SHOW EXAMPLE

Customer Lifetime Value

This is a prediction that will take in over the course of your entire relationship with a customer. After the Customer Data Platform made the customer data analysis, it gives you opportunity to narrow down exactly how valuable the customer is to your business.

Cohort

Cohort customer data analysis calculates the frequency of purchasing per month per cohort (a cohort is a group of customers who share an attribute or set of attributes; so here a cohort is defined as people who joined or made their first purchase in a particular month).

Frequency

With our Customer Data Platform you can see how frequently a customer purchased, how frequently they did so and how much they spent.

Purchase Lag

See the time period between each purchasing.

Persona, RFM, CLC: See how many people is automatically segmented

Persona

With the help of Customer Data Platform’s Persona on RMC, you can define 1 point for each activity of a customer (such as product view, adding to bag), then the customers who exceed a certain point can be included in a particular persona (such as “mothers”, “sports fans”, “discount lovers”) and use the segmentation criteria to create new segments linked to others.

SHOW EXAMPLE

Example 1

To those who have checked sneakers, training suits or fitness products can be given 1 point for each, and when they exceed 10 points, you can add them into “sports fan” persona.

Example 2

To those who have checked baby products, such as a baby bottle, a pushchair or a onesie, can be given 1 point for each, 5 points for adding to bag, and once they exceed 20 points, you can add them into “Mother – Newborn” persona.

Engagement, Recency, Frequency, Monetary - e-RFM

Related Marketing Cloud aims to increase Customer Life Time Value with analyzing customer's purchase behaviour. RFM customer data analysis groups your customers according to their transaction history – how recently, how often and how much did they buy. RFM helps to identify customers who are more likely to respond to promotions by segmenting them into various categories. Unlike traditional RFM, Related Marketing Cloud e-RFM enables you target not only existing customers but also potential customers.In addition to the purchasing. e-RFM also analyzes customer's behavior on the the website and enables to create right auidence. Experience our Customer Database Software.

SHOW EXAMPLE

Example 1

Valuable customers whose RFM score are higher than 10 points and have never visited our website within the last month

Customer Life Cycle

Customer Life Cycle goes through from considering a product, service or solution to the actual buy, and the post-purchase stages on your website. This loop begins with an ordinary customer website visit and goes on until losing a customer. RMC CDP automatically manages the stages and maps who are at each life cycle stage.

SHOW EXAMPLE

Example 1

Most of the customers purchase only 1 time, but who purchase 2 times is more likely to come back and buy again. Therefore, campaigns targeting customers who only purchased 1 time are more important.

Example 2

Customers, who are at risk and have a high RFM score needed to be paid special attention.

Scheduled 3rd Party Uploads

Upload the segments that you have created to 3rd party software at scheduled intervals. By uploading emails, SMS and other channel solutions to the RMC platform, you can send automatic emails or make call center calls for each segment. 

SHOW EXAMPLE

Example 1

Most of the customers purchase only 1 time, but who purchase 2 times is more likely to come back and buy again. Therefore, campaigns targeting customers who only purchased 1 time are more important.

Example 2

Customers, who are at risk and have a high RFM score needed to be paid special attention.

Google and Facebook Audience List Integration

You can use your segments on Facebook or Google ads to reach to your customers that you cannot reach through your channels. You can link your segments to the Audience List that you created on Google Adwords, and you can ensure that the lists are updated in a period of time decided by you with the data pulled by RMC Customer Data Platform.

SHOW EXAMPLE

Example 1

You can reach your customers through Google, who are at risk in their Customer Life Cycle, and haven’t opened your emails or push notifications lately.



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Customer Data Platform

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